©Edelman Amsterdam/Zeno Group US
— ROLE
Content Creation
Art Direction
Concept
Design
Google Map's social content seamlessly blends helpful product edutainment with fun, unexpected entertainment when it comes to their social content. From humorous conversation in the comment section on Pegman posts to high performing posts that feel relatable to audiences, working on Maps social content is certainly rewarding when it comes to engagement! When it comes to art direction, balancing the Google visual identity with visual elements that feel native and fun has been an enjoyable challenge.
Co-Script
Editing
Google Arts & Culture have an abundance of fascinating articles on their site, and we were tasked with creating some TikTok content for them based on their articles. My role for these assets was to create a video concept inspired by their articles and linking to seasonal events and cultural contexts, as well are scripting and editing the final video in a TikTok native style.
Google Search loves to focus on the own-able elements of Search and it's various features, focusing on edu-tainment, but also tapping into fun trends that speak natively on social's, all whilst keeping Google's brand tone and voice. Some of the projects also included social content for Google's Easter Eggs.
L-R Dopamine Menu: Co-Concept, Design Holiday Decor: Co-Concept, Videography, Edit Defying Gravity: Concept, Videography, Edit Squid Games & Wicked Search Bar: Concept & Art Direction From Loving to Leftovers: Co-Concept & Edit