Riona
© RionaLong

Google

Social video work for Google Search, Google Maps & Google Arts & Culture

©Edelman Amsterdam/Zeno Group US

Google Arts & Culture


— ROLE

Concept

Co-Script

Editing


Google Arts & Culture have an abundance of fascinating articles on their site, and we were tasked with creating some TikTok content for them based on their articles. My role for these assets was to create a video concept inspired by their articles and linking to seasonal events and cultural contexts, as well are scripting and editing the final video in a TikTok native style.

Google Maps


— ROLE

Art Direction

Content Creation

Concept


Google Map's social content seamlessly blends helpful product edutainment with fun, unexpected entertainment when it comes to their social content. From humorous conversation in the comment section on Pegman posts to high performing posts that feel relatable to audiences, working on Maps social content is certainly rewarding when it comes to engagement! When it comes to art direction, balancing the Google visual identity with visual elements that feel native and fun has been an enjoyable challenge.


Google Search


— ROLE

Concept

Content Creation

Art Direction


Google Search loves to focus on the own-able elements of Search and it's various features, focusing on edu-tainment, but also tapping into fun trends that speak natively on social's, all whilst keeping Google's brand tone and voice. Some of the projects also included social content for Google's Easter Eggs.